stella cosmetics.
brief.
3D DOOH proposal in Piccadilly Square for Stella McCartney's cosmetics brand: Stella Cosmetics.
type of work.
Client proposal
Concept, 3D
During my internship at The Hug, a cross media production company in Paris, I helped with a pitch for a 3D DOOH activation for Stella Cosmetics.
Stella Cosmetics attaches great importance to the environment, promoting its vision of "In Harmony With Nature". We wanted to highlight their new range of products with a refill system, limiting the amount of packaging used. To achieve this, we created a world where the product comes to life and is built in harmony with the nature around it.
Here are some of the original sketches that started to lay down a base for the concept:
storyboard.
To elevate the storyboard and proposal, we also produced a "still frame", the aim of which was to sell our entire concept in one image as well as possible, and in a more attractive way than the storyboard.
The client really liked the idea and wanted to go forwards with it, unfortunately the cost of advertising was too high for them at that moment, so hopefully in a few years we can finally see this project be fulfilled.
don't be shy.
Get in touch at eliott.davi@gmail.com
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