ricard.
brief.
Create an advertising campaign for the product of your choice. This needed to include a promotional video as well as a poster.
type of work.
School Project
Video
Photography
In groups of 4 students, we had to chose a brand and product from that brand a create a promotional video for the selected product. We selected the popular french drink Ricard.
Ricard is most often associated with summer, the south of france and nice weather. For this project we wanted to show that the drink isn't just for these occasions, but rather that it should be enjoyed in all kinds of moments (responsibly of course).
For the second half of the project we had to create, individually this time, an advertising poster for the drink, in line with our original concept and idea. Here are some of our final ad posters, mine being the leftmost and the bottom righ ones.
don't be shy.
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