paris games week.
brief.
In order to promote the Paris Games Week 2023's edition, the client contacted us in order to prepare a pair of advertising videos to post on social media.
type of work.
Client project
Advertising, 3D, VFX
This year Paris Games Week invested heavily in their social networks to promote the event. They called on us to create reels for the networks to be published the week before the event, with the aim of making people want to come while getting the word out on the social networks.
The concept was to take iconic locations in Paris or linked to Paris Games Week and stage them with surreal elements linked to the world of video games.
the concepts.
don't be shy.
Get in touch at eliott.davi@gmail.com
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After a lot of discussion about the different concepts proposed, they finally chose 2 to develop.
They really liked the idea of the bus and, as they were in partnership with the RATP, they asked us to use one of the two videos to promote the fact that the exhibition venue could be reached by public transport.
So we came up with an initial model of a futuristic/fortnite-style RATP bus, which they approved.
The final version of the bus in the video will have changed a lot due to animation constraints and rights issues.
the results.
